Employer Brand Development

Where does your employer brand begin?

Get to the heart of what makes your organization special. Craft a promise to employees and potential candidates. And express who you are and what you offer. Your employer brand is a strategic platform that not only serves as the foundation for your creative, but also guides your channel strategies and the numerous ways people experience your brand.

The employer brand process.

Our Employer Brand Expert works with you to understand your specific objectives and metrics for success, gathering and analyzing quantitative and qualitative research. It’s about balancing the aspirations of leadership, the realities of the employment experience and your talent’s perceptions and drivers. This employer brand process yields a strategy that not only drives compelling and relevant communications and experiences, but is representative of your employment realities and your desired image.

Building a strong foundation.

The employment value proposition (EVP) is a core component of your employer brand. It’s more than a list of benefits your employees receive from working at your company. It defines why people should join. And it communicates what’s expected in return, as stewards of your brand. The EVP is the thread that connects your organization’s actions to the employment experience – aligning what you say with what you do. It’s the catalyst behind all of your communications, from social and content to branded jobs to your TalentBrew Career Site.

Measuring your promise.

Even after you’ve defined your EVP, It’s important to stay on the pulse of your organization, tracking how strongly your employees believe your EVP attributes are being delivered. Both our EVP Pulse Survey (existing employees) and Early Impressions Survey (new hires) provide internal perceptions of brand effectiveness, giving you the ability to assess strengths and gaps. They’re valuable and ongoing litmus tests that illuminate opportunities to modify or revise messaging, media or even the actual employment experience.

Create an employer brand strategy that’s distinctive, true to the experience and emotionally engaging.

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